Carlos Mieles: Ecuador’s first virtual technical baking advisor

In a world where technology is transforming every aspect of our lives, at Superior we are taking a step forward. We are proud to introduce Carlos Mieles, the first virtual technical assistant for baking and pastry-making, developed with artificial intelligence and created especially to support the country’s master bakers and pastry chefs.

Innovation and closeness at your fingertips

Driven by our service and ongoing support for the baking sector, we created this tool to teach and inspire. Carlos Mieles was born from the need to be closer to our Superior People, regardless of the time or place, ensuring that technical knowledge is always available to everyone.

Designed with purpose and heart by our Marketing and Customer Experience team, Carlos becomes a technical extension of our nationwide team of advisors. He can support you in real time, 24/7, through channels as accessible as WhatsApp, Instagram, and Messenger.

How does Carlos help your business grow?

Artificial intelligence can also have flavor and warmth. Carlos is here to make a small but meaningful contribution to the growth of our master bakers’ businesses, providing technical guidance that is human, approachable, and practical:

• Resolves technical questions and diagnoses errors in preparations instantly.
• Recommends the best Superior and Amyel quality products for each recipe.
• Provides detailed recipes and offers guidance on costs and yield.
• Shares educational content, such as technical data sheets, videos, and useful tips to boost any baking business.

Superior DNA toward the future

With this launch, we not only reaffirm our commitment to technical excellence, but also position ourselves as the first company in the sector in Ecuador to offer an artificial intelligence solution applied directly to our customers’ day-to-day work. The best part? Carlos has no schedule, never gets tired, and is always ready to help.

Today, Ecuadorian baking takes a new step toward the future, driven by the innovation that defines our Superior DNA. We continue to prove through actions, more than words, that together with our community, We nourish a better future.